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How to Build A Social Media Plan

All your favorite networks. Flexible scheduling that saves you time Schedule your posts for times when your audience is most active. Learn more about publishing. The content calendar you always wanted Visualise your content pipeline with an intuitive publishing calendar that lets you organize your posts the way you want. Learn more about content calendar.

A monitoring dashboard that's sticky Multiple listening columns help you stay tuned to everything that's relevant. Learn more about monitoring. The best-in-class social analytics Understand who your audience is and how they engage with you on social media. Many of these early communities focused on bringing people together to interact with each other through chat rooms and encouraged users to share personal information and ideas via personal web pages by providing easy-to-use publishing tools and free or inexpensive web space.

Some communities — such as Classmates. PlanetAll started in In the late s, user profiles became a central feature of social networking sites, allowing users to compile lists of " friends " and search for other users with similar interests. New social networking methods were developed by the end of the s, and many sites began to develop more advanced features for users to find and manage friends.

This newer generation of social networking sites began to flourish with the emergence of SixDegrees. However, thanks to the nation's high Internet penetration rate, the first mass social networking site was the South Korean service, Cyworld , launched as a blog-based site in and social networking features added in Friendster became very popular in the Pacific Islands.

Orkut became the first popular social networking service in Brazil although most of its very first users were from the United States and quickly grew in popularity in India Madhavan, Facebook , [29] launched in , became the largest social networking site in the world [30] in early The term social media was introduced and soon became widespread. Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders. Information is suited to a gift economy , as information is a nonrival good and can be gifted at practically no cost.

According to the communication theory of uses and gratifications, an increasing number of individuals are looking to the Internet and social media to fulfill cognitive, affective, personal integrative, social integrative, and tension free needs. With Internet technology as a supplement to fulfill needs, it is in turn affecting every day life, including relationships, school, church, entertainment, and family. In numerous situations, a candidate who might otherwise have been hired has been rejected due to offensive or otherwise unseemly photos or comments posted to social networks or appearing on a newsfeed.

Facebook and other social networking tools are increasingly the aims of scholarly research. Scholars in many fields have begun to investigate the impact of social networking sites, investigating how such sites may play into issues of identity , privacy , [38] social capital , youth culture , and education. In the times of breaking news, Twitter users are more likely to stay invested in the story. Such models provide a means for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested users. These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment.

Research has provided us with mixed results as to whether or not a person's involvement in social networking can affect their feelings of loneliness. Studies have indicated that how a person chooses to use social networking can change their feelings of loneliness in either a negative or positive way. Some companies with mobile workers have encouraged their workers to use social networking to feel connected. Educators are using social networking to stay connected with their students whereas individuals are it to stay connected with their close relationships.

Experts worldwide [ which? According to a recent article from Computers in Human Behavior , Facebook has also been shown to lead to issues of social comparison. Users are able to select which photos and status updates to post, allowing them to portray their lives in acclamatory manners. Usage of social networking has contributed to a new form of bullying on social media, the communication model of interpersonal communications motives explains that a person could be embracing the motivation of escape in order to feel more powerful when the person's reality may not reflect the motivation that they are showing when they are online.

The most basic of these are visible profiles with a list of "friends" who are also users of the site. Some sites allow users to upload pictures, add multimedia content or modify the look and feel of the profile. Others, e. User profiles often have a section dedicated to comments from friends and other users.

To protect user privacy, social networks typically have controls that allow users to choose who can view their profile, contact them, add them to their list of contacts, and so on. There is a trend towards more interoperability between social networks led by technologies such as OpenID and OpenSocial. In most mobile communities, mobile phone users can now create their own profiles, make friends, participate in chat rooms, create chat rooms, hold private conversations, share photos and videos, and share blogs by using their mobile phone.

Some companies provide wireless services that allow their customers to build their own mobile community and brand it; one of the most popular wireless services for social networking in North America and Nepal is Facebook Mobile. While the popularity of social networking consistently rises, [54] new uses for the technology are frequently being observed.

Social media marketing

Today's technologically savvy population requires convenient solutions to their daily needs. Real-time allows users to contribute contents, which is then broadcast as it is being uploaded—the concept is analogous to live radio and television broadcasts. Twitter set the trend for "real-time" services, wherein users can broadcast to the world what they are doing, or what is on their minds within a character limit. Facebook followed suit with their "Live Feed" where users' activities are streamed as soon as it happens. While Twitter focuses on words, Clixtr , another real-time service, focuses on group photo sharing wherein users can update their photo streams with photos while at an event.

Facebook, however, remains the largest photo sharing site—Facebook application and photo aggregator Pixable estimates that Facebook will have billion photos by Summer Companies have begun to merge business technologies and solutions, such as cloud computing , with social networking concepts. Instead of connecting individuals based on social interest, companies are developing interactive communities that connect individuals based on shared business needs or experiences.

Many provide specialized networking tools and applications that can be accessed via their websites, such as LinkedIn. Others companies, such as Monster. These more business related sites have their own nomenclature for the most part but the most common naming conventions are "Vocational Networking Sites" or "Vocational Media Networks", with the former more closely tied to individual networking relationships based on social networking principles.

Foursquare gained popularity as it allowed for users to check into places that they are frequenting at that moment. Gowalla is another such service that functions in much the same way that Foursquare does, leveraging the GPS in phones to create a location-based user experience. Clixtr, though in the real-time space, is also a location-based social networking site, since events created by users are automatically geotagged, and users can view events occurring nearby through the Clixtr iPhone app. Recently, Yelp announced its entrance into the location-based social networking space through check-ins with their mobile app; whether or not this becomes detrimental to Foursquare or Gowalla is yet to be seen, as it is still considered a new space in the Internet technology industry.

One popular use for this new technology is social networking between businesses. Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image. According to Jody Nimetz, author of Marketing Jive, [59] there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead generation tool to intercept potential prospects. In , it was reported that in the past few years, the niche social network has steadily grown in popularity, thanks to better levels of user interaction and engagement.

The niche social network offers a specialized space that's designed to appeal to a very specific market with a clearly defined set of needs. Where once the streams of social minutia on networks such as Facebook and Twitter were the ultimate in online voyeurism, now users are looking for connections, community and shared experiences. Social networks that tap directly into specific activities, hobbies, tastes, and lifestyles are seeing a consistent rise in popularity.

Niche social networks such as Fishbrain for fishing and Strava for cycling. These social platforms offer brands a rich space in which to engage with their target market and build awareness. One other use that is being discussed is the use of social networks in the science communities. Julia Porter Liebeskind et al.

Social networking is allowing scientific groups to expand their knowledge base and share ideas, and without these new means of communicating their theories might become "isolated and irrelevant". Researchers use social networks frequently to maintain and develop professional relationships. This can be related to their need to keep updated on the activities and events of their friends and colleagues in order to establish collaborations on common fields of interest and knowledge sharing.

Social networks like Academia. The advent of social networking platforms may also be impacting the way s in which learners engage with technology in general. For a number of years, Prensky's dichotomy between Digital Natives and Digital Immigrants has been considered a relatively accurate representation of the ease with which people of a certain age range—in particular those born before and after —use technology. Prensky's theory has been largely disproved, however, and not least on account of the burgeoning popularity of social networking sites and other metaphors such as White and Le Cornu's "Visitors" and "Residents" are greater currency.

The use of online social networks by school libraries is also increasingly prevalent and they are being used to communicate with potential library users, as well as extending the services provided by individual school libraries. Social networks and their educational uses are of interest to many researchers. According to Livingstone and Brake , " Social networking sites , like much else on the Internet, represent a moving target for researchers and policymakers.

However, there are constraints in this area. Researches, especially in Africa, have disclosed that the use of social networks among students has been known to affect their academic life negatively. This is buttressed by the fact that their use constitutes distractions, as well as that the students tend to invest a good deal of time in the use of such technologies. Albayrak and Yildirim examined the educational use of social networking sites.

They investigated students' involvement in Facebook as a Course Management System CMS and the findings of their study support that Facebook as a CMS has the potential to increase student involvement in discussions and out-of-class communication among instructors and students.

Professional use of social networking services refers to the employment of a network site to connect with other professionals within a given field of interest. SNSs like LinkedIn , a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients. LinkedIn not only provides a professional social use but also encourages people to inject their personality into their profile—making it more personal than a resume.

Twitter has become [a] mainstay for professional development as well as promotion [76] and online SNSs support both the maintenance of existing social ties and the formation of new connections. Much of the early research on online communities assume that individuals using these systems would be connecting with others outside their preexisting social group or location, liberating them to form communities around shared interests, as opposed to shared geography.

For individuals, social capital allows a person to draw on resources from other members of the networks to which he or she belongs. As well, networks within these services also can be established or built by joining special interest groups that others have made, or creating one and asking others to join.

According to Doering, Beach, and O'Brien, a future English curriculum needs to recognize a significant shift in how adolescents are communicating with each other. Educators tap into user-generated content to find and discuss curriculum-related content for students. Responding to the popularity of social networking services among many students, teachers are increasingly using social networks to supplement teaching and learning in traditional classroom environments.

This way they can provide new opportunities for enriching existing curriculum through creative, authentic and flexible, non-linear learning experiences. In short, social networking services can become research networks as well as learning networks. Educators and advocates of new digital literacies are confident that social networking encourages the development of transferable, technical, and social skills of value in formal and informal learning. Tweeting , instant messaging , or blogging enhances student involvement. Students who would not normally participate in class are more apt to partake through social network services.

Networking allows participants the opportunity for just-in-time learning and higher levels of engagement. When learning experiences are infused into a website student utilize everyday for fun, students realize that learning can and should be a part of everyday life.

Informal learning consists of the learner setting the goals and objectives. It has been claimed that media no longer just influence human culture; they are human culture. Participants hone technical skills in choosing to navigate through social networking services. This includes elementary items such as sending an instant message or updating a status. The development of new media skills are paramount in helping youth navigate the digital world with confidence.

Social networking services foster learning through what Jenkins describes as a " participatory culture ". Participants of social network services avail of this opportunity. Informal learning, in the forms of participatory and social learning online, is an excellent tool for teachers to sneak in material and ideas that students will identify with and therefore, in a secondary manner, students will learn skills that would normally be taught in a formal setting in the more interesting and engaging environment of social learning.

Social networking services provide a virtual "space" for learners. James Gee suggests that affinity spaces instantiate participation, collaboration, distribution, dispersion of expertise, and relatedness. In the past, social networking services were viewed as a distraction and offered no educational benefit. Blocking these social networks was a form of protection for students against wasting time, bullying, and invasions of privacy. In an educational setting, Facebook, for example, is seen by many instructors and educators as a frivolous, time-wasting distraction from schoolwork, and it is not uncommon to be banned in junior high or high school computer labs.

According to the UK Children Go Online survey of 9- to year-olds, it was found that a third have received bullying comments online. Social networking services often include a lot of personal information posted publicly, and many believe that sharing personal information is a window into privacy theft.

Schools have taken action to protect students from this. It is believed that this outpouring of identifiable information and the easy communication vehicle that social networking services open the door to sexual predators, cyberbullying, and cyberstalking. In many cases, the opposite is occurring as the potential of online networking services is being realized. It has been suggested that if schools block them [social networking services], they are preventing students from learning the skills they need.

A cyberpsychology research study conducted by Australian researchers demonstrated that a number of positive psychological outcomes are related to Facebook use. Importantly, this online social connectedness was associated with lower levels of depression and anxiety, and greater levels of subjective well-being. These findings suggest that the nature of online social networking determines the outcomes of online social network use.

22 Social Media Resources to Help Grow Your Brand

Social networks are being used by activists as a means of low-cost grassroots organizing. A rise in social network use is being driven by college students using the services to network with professionals for internship and job opportunities. Many studies have been done on the effectiveness of networking online in a college setting, and one notable one is by Phipps Arabie and Yoram Wind published in Advances in Social Network Analysis.

However, these alumni directories tend to suffer from an oversupply of advice-seekers and an undersupply of advice providers. One new social networking service, Ask-a-peer, aims to solve this problem by enabling advice seekers to offer modest compensation to advisers for their time. LinkedIn is also another great resource. It helps alumni, students and unemployed individuals look for work.

They are also able to connect with others professionally and network with companies. In addition, employers have been found to use social network sites to screen job candidates. A social network hosting service is a web hosting service that specifically hosts the user creation of web-based social networking services, alongside related applications. A social trade network is a service that allows traders of financial derivatives such as contracts for difference or foreign exchange contracts to share their trading activity via trading profiles online.


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Their services are created by financial brokers. Few social networks charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as Myspace and Facebook sell online advertising on their site. Their business model is based upon large membership count, and charging for membership would be counterproductive.

This is in contrast to a traditional business model, where the suppliers and consumers are distinct agents. Revenue is typically gained in the autonomous business model via advertisements, but subscription-based revenue is possible when membership and content levels are sufficiently high. People use social networking sites for meeting new friends, finding old friends, or locating people who have the same problems or interests they have, called niche networking. More and more relationships and friendships are being formed online and then carried to an offline setting.

Psychologist and University of Hamburg professor Erich H. Witte says that relationships which start online are much more likely to succeed. In this regard, there are studies which predict tie strength among the friends [] on social networking websites. Other sites claim one in five relationships begin online. Users do not necessarily share with others the content which is of most interest to them, but rather that which projects a good impression of themselves.

A number of scholars have done research on the negative effects of Internet communication as well. These researchers have contended that this form of communication is an impoverished version of conventional face-to-face social interactions, and therefore produce negative outcomes such as loneliness and depression for users who rely on social networking entirely. By engaging solely in online communication, interactions between communities, families, and other social groups are weakened. Spamming on online social networks is quite prevalent. A primary motivation to spam arises from the fact that a user advertising a brand would like others to see them and they typically publicize their brand over the social network.

Detecting such spamming activity has been well studied by developing a semi-automated model to detect spams. In some online social networks like Twitter, users have evolved mechanisms to report spammers [] which has been studied and analyzed. Privacy concerns with social networking services have been raised growing concerns among users on the dangers of giving out too much personal information and the threat of sexual predators. Users of these services also need to be aware of data theft or viruses. However, large services, such as Myspace and Netlog , often work with law enforcement to try to prevent such incidents.

Furthermore, there is an issue over the control of data and information that was altered or removed by the user may, in fact, be retained and passed to third parties. This danger was highlighted when the controversial social networking site Quechup harvested e-mail addresses from users' e-mail accounts for use in a spamming operation. In medical and scientific research, asking subjects for information about their behaviors is normally strictly scrutinized by institutional review boards , for example, to ensure that adolescents and their parents have informed consent.

It is not clear whether the same rules apply to researchers who collect data from social networking sites. These sites often contain a great deal of data that is hard to obtain via traditional means. Even though the data are public, republishing it in a research paper might be considered invasion of privacy. Privacy on social networking sites can be undermined by many factors.

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For example, users may disclose personal information, sites may not take adequate steps to protect user privacy, and third parties frequently use information posted on social networks for a variety of purposes. However, because such forums are relatively easy to access, posted content can be reviewed by anyone with an interest in the users' personal information". These would involve "friending" and "following" large numbers of random people to thwart attempts at network analysis.

Privacy concerns have been found to differ between users according to gender and personality. Women are less likely to publish information that reveals methods of contacting them. Personality measures openness , extraversion , and conscientiousness were found to positively affect the willingness to disclose data, while neuroticism decreases the willingness to disclose personal information. Another debate lies in the design of algorithmic systems to target specific audiences on social networking sites.

With multiple formats for marketing, Facebook offers a variety of direct marketing options for advertisers to reach their intended audience.

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For example, these ads may appear as suggested ad posts on the home News Feed or on the right side of the feed as a banner. Businesses may create a page to outline their company and post related information, promotions and contact information to it, directly reaching their interested audience. Users who "like" a business page will be subscribed to receive these business' updates on their home News Feed. Banner ads and suggested posts are paid for by marketers and advertisers to reach their intended audience. A study of the emotional responses to advertising on Facebook found that Business Pages found the highest appeal to users because they were only recommended when liked by the user or the user's friends.

The quantity of engagement on Facebook posts are measured, relaying important information about the user audience and their actions online. The debate questions to what extent the design of these systems is compromising the needs, privacy and information of the users. More research is needed to evaluate if allowing advertising to access user information to specifically tailor content to their choices and interactions, for example by placing ads within their personal feeds and throughout their use of the site, is compromising the user's information and social wellbeing.

John Herrman compares the function of algorithms in adjusting content to omniscience and recounts the unpleasant experiences that coincide as a result. He calls to web browsing on Amazon, where products he browsed through briefly reappear on other news feeds, including his Instagram feed. On April 10, , Mark Zuckerberg testified before Congress on questions defining Facebook's policy, information handling and data design systems. Congress placed emphasis on addressing Facebook's tracking of user data online, skeptical that the social networking site can regulate itself.

Through data mining , companies are able to improve their sales and profitability. With this data, companies create customer profiles that contain customer demographics and online behavior. A recent strategy has been the purchase and production of " network analysis software". This software is able to sort out through the influx of social networking data for any specific company. Facebook's controversial "Social Ads" program gives companies access to the millions of profiles in order to tailor their ads to a Facebook user's own interests and hobbies. However, rather than sell actual user information, Facebook sells tracked "social actions".

Social Media Localization

That is, they track the websites a user uses outside of Facebook through a program called Facebook Beacon. There has been a trend for social networking sites to send out only "positive" notifications to users. For example, sites such as Bebo, Facebook, and MySpace will not send notifications to users when they are removed from a person's friends list. Likewise, Bebo will send out a notification if a user is moved to the top of another user's friends list but no notification is sent if they are moved down the list.

This allows users to purge undesirables from their list extremely easily and often without confrontation since a user will rarely notice if one person disappears from their friends list. It also enforces the general positive atmosphere of the website without drawing attention to unpleasant happenings such as friends falling out, rejection and failed relationships. Many social networking services, such as Facebook , provide the user with a choice of who can view their profile.

This is supposed to prevent unauthorized users from accessing their information. By making their profile private, teens can select who may see their page, allowing only people added as "friends" to view their profile and preventing unwanted viewing of the profile by parents. Most teens are constantly trying to create a structural barrier between their private life and their parents. This is designed to prevent unauthorized users from adding, changing, or removing personal information, pictures, or other data. Social networking sites have created issues among getting hired for jobs and losing jobs because of exposing inappropriate content, posting photos of embarrassing situations or posting comments that contain potentially offensive comments e.

There are works which recommend friends to social networking users based on their political opinions. If a potential applicant expresses personal opinions on political issues or makes potentially embarrassing posts online on a publicly available social networking platform, employers can access their employees' and applicants' profiles, and judge them based on their social behavior or political views.

According to Silicon Republic's statistics, 17, young people in six countries were interviewed in a survey. There have been numerous cases where employees have lost jobs because their opinions represented their companies negatively. In September , a woman got fired over Facebook because she posted disruptive information about her company stating that military patrons should not receive special treatment or discounts.

A manager of the company found her opinion online, disagreed with it, and fired her because it went against the company's mission statement. She lost her job, and was put under investigation by the Secret Service.

sfplatform71.dev3.develag.com/maq-cell-phone.php Not only have employees lost their jobs in the United States, but it has happened with social network users internationally. In April , a Lloyd's banking group employee in the United Kingdom was fired for making a sarcastic post about the higher salary of her boss in relation to hers. The photo went viral exposing it all over the Internet. The company decided to cut her benefits because it was costing them additional funds.

Cases like these have created some privacy implications as to whether or not companies should have the right to look at employees' social network profiles. In March , Facebook decided they might take legal action against employers for gaining access to employee's profiles through their passwords. He also said users shouldn't be forced to share private information and communications just to get a job. According to the network's Statement of Rights and Responsibilities, sharing or soliciting a password is a violation to Facebook.

Employees may still give their password information out to get a job, but according to Erin Egan, Facebook will continue to do their part to protect the privacy and security of their users. The relative freedom afforded by social networking services has caused concern regarding the potential of its misuse by individual patrons. He had posted a fake page on Facebook purporting to be that of a former school friend Matthew Firsht, with whom he had fallen out in The page falsely claimed that Firsht was homosexual and that he was dishonest.

At the same time, genuine use of social networking services has been treated with suspicion on the ground of the services' misuse. In September , the profile of Australian Facebook user Elmo Keep was banned by the site's administrators on the grounds that it violated the site's terms of use.